BOOKS ON BRANDING, MARKETING & SALES

PRACTICAL HANDBOOK FOR BRANDING & MARKETING

AUTHOR: BEJOY PETER

Industrial marketing is fundamentally different from consumer marketing and treating it the same way is one of the costliest mistakes engineering- and manufacturing-led organizations make. This book is a clear, structured, and action-oriented guide designed to help business owners, industrial marketers, and decision-makers build marketing systems that actually works.

व्यावहारिक हँडबुक औद्योगिक विपणन वरील (MARATHI VERSION)

AUTHOR: BEJOY PETER

'प्रॅक्टिकल हँडबुक ऑन इंडस्ट्रियल मार्केटिंग' (Practical Handbook on Industrial Marketing) हे पुस्तक विशेषतः मराठी उद्योजक, विक्री व्यवस्थापक आणि औद्योगिक क्षेत्रातील व्यावसायिकांसाठी लिहिलेले एक परिपूर्ण मार्गदर्शक आहे. औद्योगिक (B2B) विपणन हे ग्राहक (B2C) विपणनापेक्षा पूर्णपणे वेगळे असते आणि त्यासाठी एका विशिष्ट दृष्टिकोनाची गरज असते. हे पुस्तक तुम्हाला तीच समज आणि कौशल्ये प्रदान करते.

3 TOOLS, 30 TIPS, 300 MINUTES AND 3,00,000 SAVED

AUTHOR: BEJOY PETER & TANVI PINJARKAR

In the fast-paced world of entrepreneurship, "every rupee saved is a rupee earned.". But many business owners are leaking money through missed opportunities. If your website isn't closing deals, or your LinkedIn profile isn't building credit, you are trashing potential sales just like a cake shop throwing away expired pastries.

13 THINGS GREAT MANUFACTURERS DO DIFFERENTLY

AUTHOR: BEJOY PETER

With 23 years of experience at the intersection where engineering rigor meets human understanding, Peter demonstrates that great manufacturers don't necessarily say more they say things differently. This book is a hands-on guide designed to help leaders use clarity and positioning to reduce sales friction, and strengthen market confidence.

SELLING THE APPLE TO EVE IN EDEN

AUTHOR: BEJOY PETER

In The Gospel of the Apple: Branding, Temptation, and the New Eden, seasoned marketing professional Bejoy Peter offers a provocative reimagining of the modern marketplace as a mirror of the oldest story ever told. With over 23 years of experience helping businesses build stories that stay, Peter reveals that modern marketing is, at its core, a modern religion of persuasion.

WHY LINKEDIN DOES NOT WORK FOR MANY

AUTHOR: BEJOY PETER

The problem isn’t LinkedIn. The problem is that most profiles are written like internal HR documents. They explain who you are, not why anyone should care. Buyers don’t visit profiles to admire career history. They visit to answer a single question: Can this person help me solve my problem? When your profile fails to answer that, it quietly repels opportunities while you keep refreshing your notifications.