Practical Handbook On Branding and Marketing

The industrial sector is unique in so many ways, and one of them is its branding and marketing activities. It has been a daunting task for engineering and manufacturing companies to communicate what they do through their name and branding.

This book takes you through the tactics required to get started with your marketing and secure a non-negotiable position for the brand. The contents of this book will help business owners and decision-makers engage with marketing agencies, consultants and internal communications teams in more practical ways than ever.