Challenges Faced by IAPL

• Fragmented Online Presence: The brand lacked a cohesive online strategy, leading to inconsistent engagement with potential clients.
• Manual Order Processing: The absence of an internal portal resulted in inefficiencies in order placement and management.
• Limited Social Media Impact: EETEE’s digital engagement, particularly on LinkedIn, was minimal, restricting its reach to potential corporate clients.
• Unstructured Brand Communication: A lack of clear brand guidelines led to inconsistent messaging across platforms.
• Employee Digital Literacy: Employees needed training to effectively represent the brand on digital platforms.

Objectives

• Revamp EETEE’s brand identity to align with its premium positioning.
• Develop an SEO-optimized website to enhance visibility and user engagement.
• Establish LinkedIn as the primary platform for digital engagement and brand building.
• Create an internal portal for clients to place and manage their orders seamlessly.
• Produce a corporate video to effectively communicate EETEE’s expertise and service offerings.
• Empower employees through LinkedIn workshops and branding training.
• Develop a comprehensive Brand Manual and Brand Manifest to ensure brand consistency.

Vision Kraft’s Approach

Internal Portal Development

To streamline operations and enhance the customer experience, we designed and implemented an internal portal that allowed clients to:

• Place orders directly without manual intervention.
• Track order history and manage ongoing requests efficiently.
• Access a customized catalogue for seamless product selection. This significantly improved operational efficiency and customer satisfaction.

LinkedIn-Centric Digital Strategy

Understanding the corporate nature of EETEE’s clientele, we focused on LinkedIn as the primary engagement platform by:

• Creating a structured content strategy to highlight EETEE’s expertise, case studies, and industry trends.
• Increasing engagement through thought leadership posts, product showcases, and client success stories.
• Running targeted LinkedIn campaigns to attract corporate clients. This approach led to a substantial increase in brand awareness and business inquiries.

Website and SEO Enhancement

We redesigned EETEE’s website to improve both aesthetics and functionality, including:

• A modern, user-friendly interface with clear navigation.
• SEO-driven content to increase search engine visibility and organic traffic.
• Integration of the client portal for seamless order processing.

Corporate Video Production

A high-quality corporate video was created to:

• Showcase EETEE’s journey, expertise, and premium gifting solutions.
• Highlight its presence in India and the UAE.
• Serve as a marketing tool across digital platforms and corporate presentations.

Brand Consistency and Employee Training

To ensure a uniform brand identity, we:

• Developed a Brand Manual covering logo usage, typography, and messaging.
• Created a Brand Manifest outlining EETEE’s vision, values, and communication tone.
• Conducted LinkedIn workshops and branding training for employees to enhance digital representation.

Conclusion

Through our strategic engagement, EETEE Gifting Solutions experienced a complete transformation in its brand presence and operational efficiency. The integration of an internal client portal, a strong LinkedIn presence, and structured brand communication positioned EETEE as a leader in the customised gifting industry across India and the UAE. Our holistic approach ensured that EETEE’s brand not only gained visibility but also delivered an enhanced customer experience and streamlined operations.